IMCI -ONE DAY CERTIFICATE PROGRAMME - STRATEGIC BRAND MANAGEMENT

 

Dear All,   IMCI takes pleasure to announce its One Day Certificate Programme 'Strategic Brand Management' to be held at Ahmedabad on 9th January 2010 (Saturday).   Strategic Brand Management is a critical area for companies since a substantial portion of 'Corporate Spend' is actually a 'Brand Spend' and hence 'RoI on Brand Spend' is a strong determinant of 'Corporate RoI'. This is especially true of all Consumer Marketing Companies and increasingly more so even for Industrial Product Companies.   The training programme shall deal with following areas within the broad area of Brand Management viz.,   Brand – Meaning & Scope- Brand Creation Brand Tactics Brand Aesthetics Brand Equity Brand Management for Non-Profit Contemporary Issues in Brand Management   Needless to say given finite time the engagement has to be expositional rather than comprehensive or prescriptive.   The programme shall start with basics and end with contemporary state of the subject and hence varied audience can benefit from the programme including,   Marketing Managers Brand Managers SME Owners Academics / Consultants (who wish to know or take to the area) Students   The deliverables of the programme would include,   Conceptual knowledge (fundamentals) on Brand Management How to select and Advertising Agency? How to create, select, manage creation of a Brand Campaign? How to measure Brand Equity? (Brand Equity is a key intangible asset today and every company wishes to measure it and put it on the balance sheet but few know how to do it) How to do Impact/Effectiveness analysis of a Brand Campaign? (it is necessary to modify the campaign mid-way or to learn from it in creating the new campaign which is a necessity every quarter or two for all consumer marketing companies) How Non-Profits can use Brand Management? What is the contemporary state of the area and some possible roads ahead?   The session plan for the programme please find attached. Given below are the mortal details of the event,   Programme     -           One Day Certificate Programme on                                      'Strategic Brand Management'   Date                -           Jan 9, 2010 (Saturday)   Venue             -           IMCI One Day Certificate Programme Raman Hall, Raman Group Pvt. Ltd, 101 Akshat Complex                                    Opp Crossword Mithakali, In the L G Shoppe lane                                    Navrangpura, Ahmedabad                           Contact Person -          Dr Ketan                    -           079-40050711                                     Himanshu Vaidya      -           09898168410   Time -                         10.00 Morning to 6:30 Evening                                Faculty            -          Himanshu Vaidya   Fees                -           Rs 500 payable at the venue   You are invited to the programme. Do market the programme to friends and industry colleagues/associates. If you wish to attend the programme please confirm it by phone or email to help us book your participation. We are looking to between 20-25 quality participants.   Feel free to contact us anytime in the regard.   Thanking you     Himanshu Vaidya Chairman IMCI Gujarat Chapter hvindia@yahoo.co.in 9898168410   Enclosure        -           Strategic Brand Management: Session Plan

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