SEO/META/KEYWORDS/SEO TRAINING WITH JOB PLACEMENT/SEO TRAINING IN ROHINI WITH PLACEMENT/START EARING FROM THE DAY U JOIN THE SEO TRAINING./COMPUTER COURSE WITH JOB PLACEMENT

 

Course Objective:

This course intends to give theoretical and practical training of Search Engine Optimization (SEO) / Search Engine Marketing (SEM) to those engineering students who possess good internet surfing skills and good analytical skills. As we all know internet is growing at a very rapid pace and Search Engine Optimization jobs in India expected to reach a figure of 2 lakh by the end of year 2009. SEO is relatively a new field in India. Not much of the people available in India to cater the current demand of SEOs. SEO term is used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine like GOOGLE, YAHOO, MSN & ALTA-VISTA once a relevant search is undertaken. SEO is not a technology like .net and java, its a concept applies on different web technologies including Java, .net, php, so student just need to have a basic understanding of HTML and basics of Internet. The core objective of the course is to educate a mixed-level group of students on search engine optimization, its avenues and how this can help them adopt this as one of the future career options. This course is also suitable for the faculty who wish to learn about the upcoming concepts of SEO and SEM. This course shall enable the students/ faculty to maintain their blogs, to earn part time through Adsense and other online marketing avenues. After the completion of this course student can pursue his career in the field of Online marketing and search engine optimization and could make his resume better than others.   Course Length:         4 Months

 

Course pre-requisite:

1.      Students are at an intermediate Computer Skills level.

2.       Students should have at least 10+2 level academic qualification.

3.       Students have some basic technical understanding.

 

Course Outline:

 

Introduction to SEO

Objective: What is Search Engine Optimization, and why do we need it?

Module 1: Internet & Search Engine Basics

·         Websites, Search engines and directories

·         How the search engine works

·         Why search engines are important

·         Why Google should be your top priority

·         The anatomy of a Google Search Results Page

·         Basics of domains and hosting

·         sitemap and sitemap creation

·         Google Algorithm and Page rank

·         SERP and Ranking of the site

·         Major search engines and directories

 

Objective:  Keywords – what they are, why they're important, and how to find them for your business

 

Module 2: Keywords Research and Analysis

 

·         What are keywords?

·         Why keywords are important

·         Keyword research

·         Keyword competition analysis

·         Keywords and Phrases

·         Finding the right keywords for your business

Month - 2 Objective: Evaluating a website from SEO point of view Module 3: SEO and your website

·         The most important elements of your SEO strategy

·         URLs and URL Structure

·         Title tags

·         Headers

·         Meta tags

·         Content

·         ALT tags

·         Working links

·         Link exchanges

Objective: What is on-page optimization and role of on-page optimization in search engine ranking of a website

Module 4: Onsite Optimization

·         Basics of optimization

·         Optimizing Meta Tags

·         Title and Heading Tags

·         SEO Snippets, header and footer

·         Creating an txt, xml sitemaps

·         Creating seo optimized content

·         Image tag optimization.

Month - 3

Objective: What is off-page optimization and role of off-page optimization in search engine ranking of a website

 

Module 5: Offsite Optimization

·         Submission to search engines

·         Directory Submission

·         Posting on Forums and Blogs

·         Press Releases & Link Building.

·         Social Bookmarking

·         Article Submissions

·         Creating Back links

 

Objective: To give an in depth knowledge about market and competitor research and equip students with advanced SEO techniques.

 

Module 6 : Advanced SEO Techniques

·         Competitors analysis

·         Restricting the protected area of website

·         White hat and Black hat SEO techniques

·         Localization and  Languages

·         Site search functionality

 

Month – 4

Objective: Role of proper reporting in SEO. Google webmaster tools, Google Analytics overview and integration.

 

Module 7: Reports and Management

·         Google Web Masters tools

·         Google analytics reports

·         Search engine rankings

·         Keyword analysis and page ranks

 

Objective: What is Search Engine Marketing (SEM), and why do we need it?

 

Module 8: Search Engine Marketing Basics

·         Search engine marketing

·         Major search engines

·         Competition and cost analysis

·         Managing campaigns

·         Introduction to Google adsense and Google adwords.

 

Objective: How to set up your own blog, promote and earn money out of it?

 

Module 9: BLOGS

·         Introduction to blog

·         Setting up your own blog

·         Various blogging platforms

·         Create a blog with Blogspot

·         Developing strategies to promote your own blog

·         Monetizing your blog

Related to : SEO/META/KEYWORDS/SEO TRAINING WITH JOB PLACEMENT/SEO TRAINING IN ROHINI WITH PLACEMENT/START EARING FROM THE DAY U JOIN THE SEO TRAINING./COMPUTER COURSE WITH JOB PLACEMENT